BBC Africa reaches record audiences
August 12, 2016
The BBC now reaches 111 million people across all media platforms in Africa via the BBC World Service, the BBC World News TV channel and bbc.com as well as the international development charity BBC Media Action.
The BBC provides content in Arabic, English, French, Hausa, Kinyarwanda/Kirundi, Somali and Swahili across the continent and to diaspora audiences around the world. African audiences make up the largest share of the BBC’s global audience for its news services which currently reaches 320 million people.
The dedicated BBC Africa hub, which delivers content for sub-Saharan Africa and diaspora audiences, brings news and features in inventive, accessible ways such as via the daily Africa live page and bbcafrica.com as well as regular TV and radio bulletins and programmes. In addition the BBC reaches a new online audience via many social media outlets and mobile platforms, creating clickable and shareable content delivered by its reporters across Africa. These include Twitter, Facebook, Google +, Instagram, Soundcloud and YouTube.
Tim Pemberton, BBC Africa Executive Editor says: “We are committed to Africa and the African audience and are proud of the array of talented broadcasters that we have working for BBC Africa. We are dedicated to the impartiality that makes us stand out from other broadcasters and it is wonderful to see the audience responding to this. The continent has a new, young, switched on generation and the BBC will continue to be at the heart of new media and digital innovation.”