MediaMelon, the smart streaming company, and Media Excel, a supplier of OTT multiscreen transcoding solutions, has announced product integration designed to improve streaming video quality and bandwidth efficiency. Service providers deploying Media Excel HERO encoders with MediaMelon QBR streaming optimisation technology can reduce bitrates by 35 per cent, paving the way to 4K delivery.

MediaMelon QBR, offered as a managed service and easily integrated into the existing video workflow via APIs, enhances today’s widely deployed adaptive bitrate (ABR) technology by pre-analysing scene complexity. When deployed alongside the flexible Media Excel HERO family of transcoders, streaming quality is enhanced due to better segment selection while transmission bandwidth is reduced.

“Media Excel is known in the industry for three aspects: video quality, service reliability and ecosystem-wide flexibility. MediaMelon QBR technology fits perfectly into this framework, as it delivers significant improvements in streaming video quality while ensuring service reliability at reduced bandwidth for both live and VoD workflows. Those are always top concerns for pay TV service providers and operators worldwide. We are seeing the ability to stream content in HD and 4K with current networks when the two products are used together, without adding any complexity in deployment or ongoing management,” said Nikos Kyriopoulos, Product Director at Media Excel.

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