The United States Patent and Trademark Office (USPTO), which works across government and with the private sector to address counterfeiting and piracy, wants to learn what interested parties are observing and seeks their insights into anticounterfeiting and antipiracy strategies. The USPTO seeks information from interested parties regarding their observations and insights into the future of […]

Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’. This covers Comscore’s process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by correlating exposure to presented advertisements with […]