The PGA Tour, DP World Tour and the Public Investment Fund (PIF) have announced what they describe as a landmark agreement to unify the game of golf, on a global basis. The parties have signed an agreement that combines PIF’s golf-related commercial businesses and rights (including LIV Golf) with the commercial businesses and rights of […]
iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets – has announced that it would partner in order to measure cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across linear […]
Breakaway professional golf tour LIV Golf is launching LIV Golf Plus, the league’s new app and global streaming site enabling fans around the world to watch live and on-demand coverage of the 2023 LIV Golf League. Viewers in more than 180 global territories will have the ability to tune in to LIV Golf tournaments beginning […]