Advanced Television

sky sports

Screwfix extends partnership with Sky Sports football

Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season. Sky Media and Wavemaker have agreed a seven-figure deal which will see Screwfix continue its exclusive sponsorship of Sky Sports’ broadcast and digital coverage of the English Football League (EFL) and the […]

August 3, 2020

Sky keeps 99% of subs during pandemic

In reporting its Q2 numbers, Comcast revealed that Sky retained 99 per cent of its total customers since the Coronavirus pandemic began, and it also retained 95 per cent of Sky Sports subscribers. Despite the strong customer retention, revenue fell 15.5 per cent to $4.08 billion in Comcast’s Sky division in Europe, which encompasses a […]

July 30, 2020

Sky Sports makes Liverpool trophy presentation FTA

Sky Sports has announced that Liverpool’s Premier League game against Chelsea and the presentation of the Premier League trophy will be shown free to air on Pick. The broadcaster made the decision to offer the fixture as one of their 25 free to air games as part of Project Restart after discussions with the Premier […]

July 16, 2020

Sky Sports scores Lions tour of South Africa

Sky Sports will exclusively show the British & Irish Lions’ three-Test series against the Springboks in South Africa in 2021, as well as their five warm-up matches. This agreement means Sky Sports will show its seventh successive Lions tour, a partnership that will enter its 25th year in 2021. The Lions will face the Springboks in […]

July 15, 2020

Premier League TV “back to normal” next season

Televised Premier League matches will return to a normal schedule in the 2020/21 campaign, regardless of whether or not games continue to be played inside empty stadiums. A deal was put in place for all remaining 92 Premier League games to be broadcast live following the league’s return last month, with games being shared between […]

July 14, 2020

NBA season to resume on Sky Sports

The NBA returns to Sky Sports this month with 16 straight days of live action as the 2019-20 season resumes at Walt Disney World Resort in Orlando, Florida on July 30th. Opening night will see the Utah Jazz take on rookie star Zion Williamson and the New Orleans Pelicans at 11pm, before Kawhi Leonard and […]

July 13, 2020

Sky Q upgrade as Disney+ goes HDR

Sky Q is adding a raft of new features in the biggest change to the set-top-box since launch. A new expanded view UI, new show and sports centres, intuitive smart buttons and improved voice discovery will make it easier for users to browse, find and watch content. It’s HDR content is also growing, with Disney+ […]

July 8, 2020

4m watch first live Premier League on BBC

The first ever live Premier League match to air on terrestrial television attracted a peak audience of nearly 4 million on June 20th. The game between Bournemouth and Crystal Palace on BBC One pulled in 3.9 million viewers, making up almost a quarter of the UK’s TV audience. In addition to its live TV audience, […]

June 22, 2020

Premier League return draws big for Sky Sports

The return of the Premier League predictably drew a big TV audience for Sky Sports on June 17th, as top flight football returned following a 100 day hiatus enforced by the Coronavirus pandemic. Manchester City’s 3-0 victory over Arsenal proved the most-watched Premier League match in more than three years with a peak audience of […]

June 19, 2020

Illegal streaming warning as EPL returns

The City of London Police’s Intellectual Property Crime Unit (PIPCU) and UK intellectual property protection body FACT are warning sports fans to use legitimate sources to watch the return of the Premier League as football comes back to our screens. In 2019, three individuals from the UK Midlands city of Coventry were jailed for 17 […]

June 17, 2020By Colin Mann