Love The Planet launches on Samsung TV Plus
April 18, 2023
Samsung Electronics and FAST channels brand Love TV Channels have unveiled Love The Planet, the latest channel to join Samsung TV Plus in Europe. The new channel, localised for the key markets of the UK, France, Germany, Italy and Spain, will spread awareness on environmental issues via curated TV streaming content.
Love The Planet created by Love TV Channels, will be shown exclusively on Samsung TV Plus, the free ad-supported streaming TV service from the TV manufacturer. Content will include premium documentaries on environmental topics and docuseries that explore sustainability projects.
Love the Planet will take its audience on a global sustainability journey, alongside climate activists taking daily steps to preserve our world. Viewers will learn about the technological innovations contributing to a more sustainable environment, and how individual actions can make a big difference, inspiring its audience to pursue a more sustainable way of life.
According to research data from Appinio and ClimatePartner, 75 per cent of Europeans believe that climate change is a top priority, with 40 per cent willing to change their travel or eating habits in order to preserve the planet. This growing awareness has given rise to the importance of events such as Earth Day; the annual celebration of the achievements of the environmental movement and a day dedicated to the raising of awareness of the Earth’s environmental protection needs, now in its 53rd year. Samsung TV Plus is marking the lead up to Earth Day 2023 with the launch of Love The Planet.
“We aim to spread the message about the climate emergency, but from a positive point of view,” commented Teresa López, Co-founder and CEO at Love TV Channels. “Our focus is on the solutions, with stories that inspire the audience to pursue a more sustainable way of life.”
“By engaging with environmentally conscious viewers, Love The Planet offers brands the opportunity to share their own contribution in this area and communicate directly with this fast-growing audience on a topic which resonates with them,” added Jacinto Roca, Co-founder and Chairman at Love TV Channels.
“The recent success of FAST is credited to its unique ability to deliver specialist streaming content – alongside household favourites like live sports, entertainment, and news,” noted Jennifer Batty, European Head of Content Acquisitions at Samsung Ads. “In the case of Love the Planet, this is a brand new, exclusive specialist-interest channel that eco-conscious audiences can discover, with content tailored to their interests. For advertisers, it’s a no brainer for how great the opportunity is to reach this desirable audience, in an environment that suits them.”
“FAST channels such as ‘Love the Planet provide an engaging, premium, and brand-safe environment for sophisticated, addressable TV campaigns that reach audiences advocating and in-support of environmental change,” added Alex Hole, Vice President and General Manager, Samsung Electronics Europe. “For advertisers, the advantage of having data-driven insights of this audience’s interests is unparalleled.”