According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]

Voggt, the European video e-commerce platform using livestreaming to bring shopping to mobile and web, has launched in the UK for consumers passionate about collecting and trading everything from playing cards, comic books and figurines, to sports memorabilia, fashion and sneakers. Voggt aims to enhance the traditional retail experience through livestreamed shows which bring together […]

Home shopping channels from QVC have signed a multi-year contract renewal with satellite operator SES for viewers in the UK and Ireland. The companies have announced a five-year contract renewal to broadcast the company’s QVC, QVC Beauty, QVC Extra and QVC Style channels over SES’s 28.2 / 28.5 degrees East satellites. As part of the […]

ITV has announced the launch of ITV Adlabs – a new enterprise and strategy to bring together all of ITV Commercial’s innovation. Unveiled at the ITV Palooza by Commercial MD Kelly Williams, and Deputy Commercial MD Simon Daglish, ITV AdLabs will exist to bring ITV’s customers closer to the development pipeline as new innovations are […]