Warner Bros Discovery UK & Ireland and Sky Media, the advertising sales arm of Sky, have announced an expansion of their long-running partnership. From July 1st, kids’ channels Cartoon Network, Boomerang and Cartoonito will be joining the Sky Media advertising portfolio. The partnership means Sky Media enhances its position as the home of children’s TV […]
Sky Media has revealed Serious Tissues’ £1 million Grand Prix-winning, Sky Zero Footprint Fund advertising campaign. Serious Tissues wiped out hundreds of competitors to be awarded the top prize for their campaign, showcasing the UK’s first carbon-neutral toilet roll. The resulting advert will run from April 24th – May 22nd using AdSmart to reach audiences […]
Sky Media’s latest campaign with Volvo, brokered in partnership with Mindshare Invention, sees high-intensity and bold branded content airing on Sky Atlantic, featuring stunt talent from the BAFTA-winning Sky Original series, Gangs of London. Created by Sky Media’s in-house commercial production team and harnessing Sky Original talent, the four-minute branded content creative is titled ‘Inside […]
Sky Media has announced that pet insurance provider, ManyPets, will be sponsoring the Channel 5 genre strand known as Animal Tales, for over a year, starting from April 14th. The sponsorship will help bring to air a range of premium animal content across Channel 5, 5 Select and My5, including The Yorkshire Vet and new […]
Sky Media, the advertising sales arm of Sky, has launched a new online learning resource, Sky Media Skills. Sky Media Skills is a new, interactive portal to help aid better understanding of Sky Media’s wide-ranging advertising products and capabilities. Available at launch to existing partners, Sky Media Skills comprises eight bite-sized modules spanning AdSmart, VoD […]
Thinkbox, the marketing trade body for UK TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. ‘Happily Ever After’ will be on linear and on-demand TV in the UK from December 26th. Thinkbox’s new TV campaign – its seventh – tells […]
Sky has revealed Serious Tissues as the Grand Prix winner of its 2022 Sky Zero Footprint Fund initiative – a £2 million (€2.3m) advertising fund which supports and aims to inspire others to join the journey to Net Zero Carbon. The fund was established in 2021 to aid the acceleration and amplification of initiatives to […]
On October 1st, a bespoke TV campaign, created in partnership between Sky Media and credit card and payment services provider, Barclaycard Payments, aired for the first time during Saturday’s Premier League coverage. The West Ham vs Wolves game saw 954k viewers at its peak at 6pm as West Ham scored the first goal of the […]
Electronic Arts (EA) and Sky Media have agreed a deal that sees the video game company sponsor Sky Sports’ Premier League coverage from the start of the 2022/23 season until the end of the 2024/25 season. The three-year, multi-platform deal was brokered between Sky Media and global media network mSix&Partners. EA SPORTS FIFA – one […]
Sky Media has announced Make My Money Matter as the first sponsor of Sky News’ The Daily Climate Show. The Daily Climate Show’s social clips were identified as the perfect environment for Make My Money Matter to promote actionable, positive solutions for individuals committed to acting on the climate crisis. Through the sponsorship, millions watching […]