Liberty Global’s Belgian service provider Telenet is to stop subscribers skipping ads on recorded and catch-up shows. It says that in response to requests from Belgian broadcasters, it is to force viewers to sit through one minute of adverts before any recordings of content from DPG Media’s VTM and SBS’s Play channels from September. At […]
As the cost of stacking multiple streaming subscriptions rises, free-ad-supported TV (FAST) platforms are gaining users. But data from Hub Entertainment Research’s annual Monetization of Video study suggests that tiered platforms – where viewers can choose between a paid, ad-free option and a less expensive (or free), ad-supported option – appeal to the largest cross-section […]
The third annual benchmark study of ad fraud in Europe from The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, reveals extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards. Despite an increase […]
Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising. The analysis of Google Trends data by advertising experts N.Rich shows that searches for Vivo spiked to nearly four times the brand’s average number of searches, reaching a high on June 13th, the third day of the Euros. The Chinese […]
Up until recently, the narrative around ad-supported TV services was relatively straightforward, according to analyst firm Hub Entertainment Research. The popularity of streaming services such as Netflix, coupled with steady pay-TV subscriber losses, seemed to be signs that services with ads could one day be a thing of the past. And then FASTs (free ad-supported […]
Video data platform IRIS.TV has partnered with video advertising platform SpotX to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. According to IRIS.TV, consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance […]
According to data from digital media measurement, data and analytics software platform DoubleVerify (DV), in just four months since introducing DV Video Filtering, advertisers across all industries are experiencing significantly decreased fraud, in-geo, brand safety and suitability violations, reporting that the solution has led to sixty-two per cent fewer quality violations on DV-measured video impressions […]
HBO Max, the US streaming service, has launched its new advertising-supported subscription tier. HBO Max now provides consumers the option to choose between the existing ad-free subscription option at $14.99 (€12.27) per month, or one with ads for $9.99 per month. HBO Max is also offering new and returning subscribers the option to pre-pay and […]
AVoD service Pluto TV and LG Electronics are expanding their partnership to offer Pluto TV channels on all 2016 to 2021 LG TVs running webOS in select European markets. With LG TV owners in Germany and the UK being the first to enjoy the Pluto TV app on LG TVs as of early this year, […]
Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]