Forecasts from Informa Telecoms & Media show that global net TV advertising revenues are expected to climb by 3.8 per cent in 2011 to $149 billion. This follows a 10.3 per cent increase in 2010, which rebounded from an extremely difficult year in 2009, when global revenues dropped 8.1 per cent. The increase in 2010 […]
German car manufacturer Audi is launching a 3D commercial starring two-time Le Mans winner Allan McNish – marking the first time the company has gone 3D. The two and half minute advert will debut in 2D before the kick-off during ITV’s coverage of the Champions League final on Saturday before being rolled out in 3D […]
World Wrestling Entertainment has appointed video ad network Web TV Enterprise to monetise its UK online video content. The exclusive deal is aimed at increasing the reach of the entertainment broadcaster’s TV campaigns. The first campaigns to roll out across the Web TV network include pre-rolls for the 20th Century Fox movie Cedar Rapids and […]
LandscapeHD, the 1080p cloud delivered music television channel, has signed an exclusive pan-Europe partnership agreement with smartclip, the European video ad network. smartclip will be solely responsible for the roll out of advertising across LandscapeHD’s broadcasts. smartclip specialises in in-stream ad formats and operates in the new digital advertising distribution frontier across all Internet connected […]
emuse and ES3 have announced the establishment of an exclusive partnership that will see emuse’s Raven Advanced Advertising System pre-integrated into ES3’s suite of TV applications for Microsoft’s Mediaroom IPTV platform. Raven provides digital television platform operators and content owners with an end-to-end advertising decision, delivery and reporting solution, and has been deployed globally in […]
justAD TV the non-linear advertising specialist, has partnered with digital marketing solutions provider Ybrant Digital to help platform owners immediately generate new revenues from today’s multi-screen, Connected TV world. Based on justAd.TV’s multi-device TV advertising platform, the new partnership will enable platform owners to use Ybrant Digital’s media sales experience and global network to generate […]
SeaChange International has unveiled its new generation SeaChange Infusion Advanced Advertising Platform to help video operators manage centralised ad operations and scale to 150,000 insertable channels and millions of ad assets. The platform’s foundation is the new SeaChange Infusion Linear Advertising Server, shipping later this year, which enables linear ad insertion in an open plug-and-play […]
Google is facing a wide-ranging investigation into its online advertising system by the US justice department, which could cost the Internet giant at least $500 million. The justice department has launched an investigation into whether Google’s lucrative advertising system unfairly treats some unnamed advertisers. Google is facing a similar probe by the European commission, as […]
Rovi Corporation and Sony Electronics have revealed that Sony has launched Rovi Advertising Service, part of Rovi Cloud Services, on connected Sony Bravia TVs in the US, providing greater opportunities for brands to reach consumers. Under this new relationship, Rovi will sell and deliver advertising to the latest line of connected Sony Bravia TVs. Rovi […]
Just when European TV broadcasters thought the advertising downturn was well and truly over, it seems there may be rocky times ahead. A report from investment bankers Morgan Stanley suggests that March ad-sales bookings were poor, and the forward inventory of sold ad-minutes looks increasingly shaky for some players. “There has been little detail on […]