Google is making a very rare move into advertising on TV. The ads, in the US, are for its Chrome browser. It believes that people who use its Chrome Web browser will be more likely to keep using Google search. The 90-second ads show off Chrome, which it introduced in 2008. “As people look for […]
Viacom International Media Networks has launched a global integrated campaign to promote MTV’s mobile price plans. Called Gif Me More, it was partly devised by MTV Facebook fans, who selected the campaign’s main character Gif God from a selection of five. Gif Me More is aimed at promoting MTV Mobile’s price plans and boosting its […]
ITV’s advertising revenue is set to fall for the first time in 18 months as it braces itself for a tough summer. The commercial broadcaster has enjoyed a continuous run of month-on-month increases in TV ad revenue stretching back to late 2009 in the recovery from the recession. However, media buying agencies forecast that this […]
woomi and smartclip in partnership with Mediacom have announced they have launched the UK’s first connected TV video advertising campaign with Audi. smartclip will work with the media agency MediaCom and connected TV service woomi to serve video ads for their latest addition to the model range, the A7 Sportback. The campaign will see pre […]
There are signs that the resurgence of commercial TV’s advertising may be much weaker than anticipated. A report from analysts at investment bank Morgan Stanley says that while the media sector continues to outperform, and the bank continues to rate Media as ‘attractive’, European advertising is looking most likely to be squeezed. “Southern Europe, particularly […]
Internet advertising revenue continues to rise, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertising revenue for the full year reached a record high of $26 billion, a 15 per cent increase over 2009. Revenue for the fourth quarter increased 16 per cent to $7.45 billion from the same period last year […]
Sky’s mobile apps are to include video advertising slots following a deal with US video server company FreeWheel. Sky will use FreeWheel’s Monetisation Rights Management product to serve video advertising across a number of its platforms and services, including mobile. Tim Hussain, Sky’s head of platform development and partnerships said that the deal was struck […]
Rovi Corporation has announced the Rovi Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The programme enables companies to test campaigns across a wide variety of platforms including TVs, Blu-Ray Players and other devices. By participating, the companies will not […]
It is critical that online advertisers independently track the efficacy of the billions being spent on Internet advertising, according to Anthony Rushton, co-founder of Telemetry. Commenting on the release of figures that reveal that the value of online advertising broke the £4 billion barrier in 2010, Rushton pointed out that the main sector of growth […]
Google is enlisting Hollywood stars to supply original content for YouTube. It has been making the rounds of Hollywood’s biggest talent agencies, outlining plans to create a network of channels based around specific themes or niches, such as fashion, food and video games. It is offering stars cash advances against future advertising revenues in return […]