The latest wave of Hub Entertainment Research’s Battle Royale study shows that US consumers have more sources of entertainment than they can easily use and are eager for solutions that allow them to simplify. Complexity is as big of a limitation to new subscriptions as cost: Many assume the main factor limiting new subscriptions is […]
For the first time in five years, consumers report a decrease in the number of TV sources they use. Hub Entertainment Research’s annual Best Bundle survey shows viewers dialled down how many video services they ‘stacked’ in 2023 – but the big question is whether this is a short-term or long-term trend. Video sources drop […]
As video providers proliferate, viewers are excited about the volume of shows to choose from. But increasingly they face a logistical problem: with so much to choose from, Hub Entertainment Research seeks to establish how they decide what to watch from a vast sea of options. Provider brands are losing their impact Streaming marketers have […]
The fifth annual wave of Hub Entertainment Research’s Connected Home study reveals American homes now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use. On the other hand, another smart technology – smart speakers – has seen growth sputter this past year. Smart TV ownership continues to […]
The streaming wars have created a crowded marketplace, with more providers and content competing for viewers’ awareness, time, and money. The latest Evolution of Video Branding survey from Hub Entertainment Research reveals viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make […]
According to findings from Hub Entertainment Research, while digital options are increasingly important, ‘traditional’ media such as broadcast radio still play important roles for those on-the-go. The study, Media on the Move 2022, details what media devices Americans use while on the move: in their cars, on mass transit, or in the air. Key highlights […]
Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]
The Q4 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong engagement with ad-supported TV services among TV viewers. Key findings from this year’s study: 1) Most TV consumers would rather watch ads if it means saving money. 57 per cent say they’d rather watch ads and pay $4 (€3.78) […]
Since 2015, Hub Entertainment Research’s annual Conquering Content study has examined the various ways US TV consumers discover and watch TV shows and movies. Highlights from this year’s study: 1) Seven in 10 consumers (71 per cent) say they’ve discovered a show in the past year that has become a favourite—and a strong majority say […]
Findings from Hub Entertainment Research’s study, Streaming TV: Built-In vs Plugged-In?, suggest that whether people are using a smart TV or a streaming media player (SMP), their habits are very similar. In the past few years, streaming to a TV screen has primarily become the domain of smart TVs (via their built-in capability) and streaming […]