Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the recent 10th HbbTV Symposium and Awards 2022. The event was attended by around 200 participants […]

Data reveals that 75 per cent of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting of over 3,000 US and UK based adults, shows consumers are concerned about their data privacy, being tracked online, […]

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announced the release of a new version of the HbbTV Conformance Test Suite.The new version, v2022-1, is the first major release of the Test Suite in 2022. The release contains 3,002 test cases in total, […]

Mirriad, the in-content advertising company, has published its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of […]

Bouygues Telecom, Realytics, a specialist in convergence between TV and digital, and Smart, a platform for optimising connected-TV and video marketing spend, announces the launch of TVMOTIK. This alliance, with its ‘unique full-stack solution’, will support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways. TVMOTIK complies with AF2M/SNPTV standards […]

Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]

Malaysia’s content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and Synamedia, the independent video software provider, have announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same programme, based on data including […]

A poll from data intelligence company Morning Consult reveals that 69 per cent of US adults think ads on streaming services are repetitive and 79 per cent are bothered by that experience. And paradoxically, 51 per cent said they’re bothered by irrelevant ads, but 64 per cent said they find targeted ads to be “invasive.” […]

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has published the second phase of its solution for Targeted Advertising (TA). This enables substitution of broadcast adverts with targeted adverts in situations where the broadcast TV […]