33%+ of Aussies have or would download illegally
October 16, 2009
More than a third of Australians admit they either illegally download movies off the Internet or have thought about doing so. A survey of consumers’ movie rental, downloading and pay TV viewing habits has revealed a significant slice of the population prefer accessing their entertainment through the back door.
The national survey by DVD rental chain Network Video found while 17 per cent of Australians said they had thought about illegally downloading content such as movies, a further 14 per cent had done so.
The survey also found that just over 68 per cent of Australians preferred to rent a movie over buying or downloading.