Vizio Ads has released a case study which found that highly selective CTV video can be an advantageous partner in awareness building, particularly when viewed several times. The case study highlights the impact a geo-targeted campaign had for a utility company across key points of interest, like awareness and consideration. When the utility company recognised […]

VIZIO Ads, the addressable advertising unit of the connected entertainment specialist, has launched VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment viewers will […]