Advanced Television

Leichtman

Research: Half US adults watch connected TV device daily

Consumer research from Leichtman Research Group (LRG) finds that 88 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 82 per […]

June 5, 2023

Research: 33% share Netflix password

Consumer research from Leichtman Research Group (LRG) finds that 83 per cent of US households have at least one streaming video service from fifteen top direct-to-consumer (DTC) and SVoD services; including 67 per cent of all households with Netflix. However, not all Netflix and other DTC services are paid for directly by those who use […]

March 30, 2022

Analysis: US pay-TV sheds 5.1m subs in 2020

Findings from analyst firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019. The top pay-TV providers now account for about 81.3 […]

March 5, 2021

Research: US MSOs control 70% of fixed broadband

The eight top US MSOs collectively added 4.8 million fixed broadband customers in 2020 and now control approximately 69 per cent of the US fixed internet market. Leichtman Research Group says the 4.86 million total fixed broadband customers added last year by the 16 largest providers, accounting for 96 per cent of the US market, […]

March 4, 2021

Research: 60% US homes sub to pay-TV and SVoD

Findings from Leichtman Research Group indicate that 60 per cent of US TV households have both a pay-TV service and at least one SVoD service. In addition, 20 per cent of TV households have an SVoD service but not pay-TV, 14 per cent only have a pay-TV service, and 6 per cent have neither pay-TV […]

November 9, 2020