Samba TV and TikTok has released findings of a partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awareness and conversion into viewership of shows, movies and live events. As the media landscape continues to fragment, content providers are eager to identify the most effective ways to drive ‘tune-in’ beyond […]
Lumen Research, the technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted a detailed walkthrough with Lumen on the company’s attention prediction methodology across both global and […]
Though Netflix’s ad-supported tier averages less than five minutes of advertisements per viewing hour, 49 per cent of ‘Basic with Ads’ subscribers found it to varying degrees heavy, with 17 per cent seeing it as excessive, according to analyst firm Aluma Insights. This despite the fact linear TV programming has over 13 minutes of ads […]
Putting stop to password sharing has led Netflix to losing 1 million subscribers in Spain in the first quarter of the year, according to data from Kantar.Netflix tripled its churn rate in the quarter versus the previous quarter, with half of those giving up saying that they will not pay for the service. The forecast […]
Findings from audience measurement, data and analytics specialist Nielsen’s 2023 Annual Marketing Report, indicate that 84 per cent of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49 per cent of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly […]
Findings from real-time TV measurement company iSpot.tv’s 2023 Q1 State of TV Advertising report, reveal that household TV ad impressions grew by 3.2 per cent year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming. The growth results at least in part to shifting approaches to advertising as brands strategically opt […]
UK television audience measurement service Barb has upgraded its Advanced Campaign Hub (ACH) to enable advertiser and media agency users to plan genre-based campaigns and sponsorships on BVoD services. ACH users can now use the following top-level genres to plan their BVoD campaigns and sponsorships: entertainment, music, reality, sport, news, film, drama, lifestyle and documentary. […]
Netflix viewers flocked to political dramas as The Diplomat and The Night Agent took the top two spots on the English TV List in the week commencing April 17th. Starring Keri Russell and Rufus Sewell, new series The Diplomat was the most viewed title of the week with 57.48 million hours viewed and appeared in […]
Findings from omnichannel sell-side advertising company Magnite’s study, The Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nordics, indicate that 78 per cent of TV viewers in the Nordics are watching streaming TV, which comprises television content streamed via the Internet on any device, and that it is […]
More Brits (50 per cent) admit that a reliable broadband connection is important to them than those who said going out for a meal (31 per cent), taking their partner on a date (28 per cent) or having access to streaming subscriptions (26 per cent) according to a survey by Virgin Media O2. The research […]