More than half of low-income UK households are in the dark about bargain broadband deals that could save them around £200 (€226) a year, with just 5 per cent of eligible households signed up to a discounted package, according to research from comms regulator Ofcom. These special offers, known as social tariffs, are available to […]
GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]
A study from Juniper Research, foremost experts in payments, found that carrier billing spend will reach $122 billion (€110.8bn) globally by 2027, rising from $70 billion in 2023. This growth of 74 per cent over the next four years will be driven by carrier billing expanding beyond content and into physical goods and ticketing. report […]
Marketing data and analytics company Kantar has released its latest Entertainment on Demand (EoD) data on the British streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between January to March 2023: VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to […]
According to research firm Parks Associates, by the end of 2027, there will be a cumulative loss to piracy of $113 billion (€103bn) for streaming video providers serving US consumers. Parks’ latest forecast reveals piracy rates for US streaming services in film and television programming are expected to rise from 22 per cent in 2022 […]
LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, has released the findings of a study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs. Additionally, gamers subscribe to […]
Black Americans over-index for using free OTT services compared to the total market, with four in five (80 per cent) using them within the past month, compared to 69 per cent of consumers overall. In fact, usage of free OTT services among Black audiences has grown tremendously from 13 per cent since 2019, according to […]
The Night Agent pulled in 90.04 million hours viewed in the week commencing April 10th, topping Netflix’s English TV list and climbing to the #6 spot on the Most Popular List with 605.62 million total hours viewed since its premiere. To date, the series has had more than 73 million views (605.62 million hours viewed […]
Trade body the Asia Video Industry Association’s Coalition Against Piracy (CAP) has commended the Singapore High Court for its latest Order to block another 20 illegal streaming sites and associated domains responsible for the distribution of illegally streamed content in Singapore. Under the Order, Internet Service Providers must disable access to these illegal sites and […]
Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]