Turner Broadcasting has released research, conducted with Magna Global, which the company says indicates a willingness by online video viewers to watch higher ad loads. Online streams of TV shows could support as many ads as broadcast television shows, Turner says. The test had Turner assigning visitors to its TNT and TBS websites. The first […]
UK’s Freesat has revealed a study called ‘The Joy of Sets’ that claims the biggest motivation for watching TV is the opportunity to talk about it with others. People no longer just tune in to be entertained. When we are not talking about it, we are inspired by it – to change jobs, take up […]
Kantar Media has published highlights from its futurePROOF study on the ownership and use of digital media in Britain. The research suggests that connected TV will have a big impact on British digital behaviour in 2011, with the launch of YouView. Awareness of IP television has not yet reached the mainstream with only 42 per […]
Nielsen’s latest State of the Media: TV Usage Trends report revealed that television viewing in the US remains at a high, yet the emergence of the DVR as a widely distributed device has changed consumption habits in many homes. In the second quarter of 2010, the average person clocked more than 143 hours of television […]
The results from the annual Christmas shopping survey for Twenga, the shopping search engine, show that 52 per cent of Brits don’t want to receive a 3D TV for Christmas. Although the Germans and the Dutch agree with the Brits, the French (57 per cent), the Italian (69 per cent) and the Spanish (61 per […]
Paid-for television content – whether through cable, satellite or the Internet – is preferred over free-to-air services – even in markets where free programming is more readily available, according to global research from Motorola Mobility. Motorola Mobility’s Global 2010 Media Engagement Barometer – an independent global study of video-consumption habits among 7,500 consumers in 13 […]
Weekly incidence of going online or using a handheld device to watch TV content rose from 34 per cent in 2009 to 39 per cent among broadband users in the US, according to a Horowitz Associates’ study. The study revealed that a full quarter (25 per cent) of broadband users watch TV content online or […]
Increasingly, the main reason people watch on-demand TV is to avoid falling behind with the linear TV schedules, which have been attracting record viewing figures in recent years, according to research published by Thinkbox and Decipher. The ‘Tellyport’ research questioned a sample of 3,000 people in the UK and employed a mixture of quantitative and […]
A study released by Nielsen has highlighted the 21st century TV-viewing habits of consumers who are watching shows or movies from the Internet on their TV sets. Specifically, it reveals that 84 per cent of these viewers report that they are watching the same, or more, regularly scheduled TV since they started streaming or downloading […]
Research from The Diffusion Group (TDG) has discovered that iPad Users and Intenders—those who own or are likely to purchase an iPad in the next few months—are significantly more likely than average adult broadband users to either downgrade or ‘cut the cord’ and cancel their PayTV service. “Despite the fact that cord-cutting remains more widely […]