Even though 56 per cent of all American homes are getting HD signals on their high def sets, well over 80 per cent of viewing is still done in standard definition, Nielsen reports. Only 13 per cent of the viewing for the entire day of cable programming and only 19 per cent of the viewing […]
Findings from the an extensive 3DTV viewer study, conducted by ESPN during the summer’s 2010 World Cup tournament has revealed that people remember TV ads better in 3D than in 2D. ESPN used Disney’s Media and Ad Lab in Austin to measure viewer response to its inaugural 3D coverage. It was, for the most part, […]
The digital media industry needs to offer more legal ways to access content, such as streaming and micropayment systems, to overcome piracy, suggests research by BDRC Continental. At the Media Research Group conference in Malta, director of media and Internet research James Myring presented the company’s first study of digital content piracy. “If piracy is […]
Online video now accounts for the largest amount of IP traffic worldwide, according to figures from Cisco Visual Networking Index (VNI). Online video – which represents streaming video, Flash and Internet TV – represents 26 per cent of all IP traffic, compared to 25 peer cent for P2P traffic (the former highest – down from […]
The International 3D Society has published a survey revealing that 6 of 10 US adults (59 per cent) have yet to see a contemporary 3D movie (in the past three years) — an untapped and huge opportunity for consumer discovery. “Clearly consumers have a robust appetite for 3D Content” said Jim Chabin, President of the […]
SAY Media, a modern media company, has published the results of a research project aimed at better understanding consumer media consumption and advertising effectiveness. In addition to uncovering key behavioural changes, the study strove to better understand the implications for marketers trying to reach this desirable, growing audience. Consumers who’ve shifted the majority of their […]
The Council for Research Excellence (CRE), a diverse group of senior research professionals from throughout the media and advertising industries, dedicated to advancing the knowledge and practice of audience measurement methodology, has issued a request for proposal (RFP) to industry researchers to study available research regarding new video-media usage. The objective of the project would […]
The EU’s latest broadband and Internet survey (eCommunications Household Survey), covering 27,000 homes throughout the EU, has found an average 43 per cent of those households do not have internet access. Almost 20 per cent cited cost as the reason. The EU is committed to making basic broadband available to all Europeans by 2013 (and […]
The first-ever study on Canadians’ viewing habits of online video conducted by Ipsos Reid and M Consulting finds 80 per cent of all Canadians indicate watching some video content online. Among those that have watched video online 41 per cent watch more online video content than they did last year. A growing audience means a […]
DisplaySearch forecasts that 3.2 million 3D TVs will be shipped in 2010, with growth to over 90 million in 2014. Based on this forecast, 3D will grow from 2 per cent of all flat panel TVs shipped in 2010, to 41 per cent in 2014. “While TV manufacturers have bold plans and a lot of […]