Digital radio continue to grow
May 12, 2009
Figures from UK Rajar (Radio Joint Audience Research) show that DAB digital radio ownership is up 19 per cent year on year, with 32 per cent of adults – more than 16 million people – now living in a DAB household.
At 20.1 per cent, more than a fifth of all radio listening is via a digital platform (up from 17.8 per cent in Q1 2008). Leading the way is DAB listening with a share of 12.7 per cent (up 17 per cent year on year) with DTV and Internet listening at 3.4 per cent and 2.2 per cent respectively.