Netflix is planning to introduce adverts to its streaming platform sooner than expected, as it seeks to beat Disney+ in launching an ad-tier. With Disney+’s ad-tier set to launch in the US on December 8th, Netflix is now set to launch its own ad-tier option in November rather than the originally mooted early 2023. The […]

Netflix has entered into a combination agreement to acquire Finnish mobile game developer Next Games. Under the terms of the agreement, Netflix will commence a tender offer to acquire all issued and outstanding shares. Pursuant to the offer, Next Games shareholders will receive €2.10 in cash per share of Next Games, for a total equity […]

Global content spend saw double digit growth in 2021, with research firm Ampere Analysis expecting it to exceed $220 billion (€195.3bn), with growth driven by SVoD platforms. Specifically, investment rose 14 per cent compared to 2020, representing an increase of over $20 billion. Apple TV+, Disney+, HBO Max, Peacock and Paramount+ invested over $8 billion […]

Research from Ampere Analysis comparing content popularity ratings from different distributors and commissioners has estimated that roughly a quarter of titles released in the last five years expected to achieve long term popularity are Netflix Originals – matching Disney and WarnerMedia in producing valuable longer-term content. For this analysis, Ampere has used its proprietary Critical […]