TV attention planning tool launched by Amplified Intelligence
Amplified Intelligence, the omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN offering – the attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. Now equipped with Attention-Adjusted Reach Curve (AARC) functionality, the product elevates reach-based planning by filtering out non-attentive impressions, giving media planners a […]