RSMB and Streamhub have announced a partnership that they say will create “a unique offer in the cross-platform measurement of viewing linear and streamed TV”. The partnership will provide clients with RSMB’s currency grade data modelling capabilities matched with Streamhub’s multi dataset analytics and activation platform. The initial focus of the partnership will be to […]

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers in the US across CTV and linear. With InnovidXP, Innovid’s converged TV measurement platform, NBCUniversal now offers real-time impact and incrementality metrics, enabling local advertisers to understand […]

Cross Screen Media, a specialist in local video advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of the deal, AdImpact will provide granular information on each airing including the name of the advertiser, station, local market, creative and the time that the […]

Samba TV, a specialist in television data and measurement, has announced a strategic partnership with Admo.tv, a European player in TV Analytics, to bring a new measurement and attribution solution to the French market. The integration between the two companies delivers a solution that combines Samba TV’s proprietary automatic content recognition (ACR) viewership data with […]

The Advertising Research Foundation (ARF) is calling for a ‘gradual migration’ away from ‘TV households’ to ‘TV-accessible (TVA) households’ as the basis of TV measurement, to account for shifts in viewing dynamics driven by broadband access and mobile devices. The group based its recommendation on data from its comprehensive TV universe study, DASH, the 2022 […]