The global advertising revenue from retailer-owned e-commerce sites, aka retail media, is growing so is forecast to exceed television revenue by 2028. GroupM, the world’s biggest media buyer, said it expects advertising revenue from retail media channels will grow 9.9% to reach $125.7 billion in 2023 and will surpass television revenue in 2028, when it […]

Netflix has reportedly got its first one million subscribers for the recently-launched low-cost ad-supported tier. According to Bloomberg, quoting internal sources, the user base for the service grew 500 per cent in the first month after launch and by another 50 per cent in its second month. The one million active users of ad tier […]

UK regulator, Ofcom, is reviewing the rules that restrict the UK’s PSBs from running as many minutes of advertising on their pay-TV or OTT rivals. The rules were introduced in 1991 to support the new pay-TV and cable companies such as Sky to build their businesses in the UK. Non-PSB channels are allowed to air […]

Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]

Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movies performance across all platforms. The new product will bring together for […]