VIMN, OSN launch Comedy Central in MENA
April 19, 2016
Further strengthening its roster of exclusive comedy content, OSN, the MENA region’s leading pay-TV network, has signed an agreement with Viacom International Media Networks (VIMN) to add the global comedy brand, Comedy Central, to its offering of entertainment channels.
From May 7th, Comedy Central HD (OSN Channel No. 207) will be available exclusively on OSN in the Middle East and North Africa region. To effectively satisfy local appetites for comedic entertainment, 100 percent of the content premiering in the region on Comedy Central HD, including animated programmes, will be subtitled in Arabic.
Raffaele Annecchino, EVP and MD of VIMN South Europe, Middle East and Africa, said: ‘We are thrilled to work with OSN to further expand our distribution footprint in MENA and bring Comedy Central and Spike to the region. At Viacom, we are committed to creating content that resonates locally and internationally, and we are certain that viewers will love the unique editorial mix on OSN.”