Chicken Soup for the Soul launches Crackle Connex
April 4, 2023
Chicken Soup for the Soul Entertainment has launched Crackle Connex – a new advertising sales platform that aims to simplify the buying process with consistent measurement and performance tracking.
Drawing on a portfolio of owned and operated AVoD and FAST networks and platforms, nearly ten thousand digital out-of-home screens, and over 20 third-party ad supply partners, Crackle Connex offers brands a way to engage with over 80 million monthly active users (MAU). Crackle Connex offers advertisers a wide range of ways for brands to create and engage with premium content. They include:
- Chicken Soup for the Soul Entertainment AVOD and FAST Networks – A growing network that includes Crackle – the original free streaming service, home entertainment brand Redbox, and woman-first platform Chicken Soup for the Soul services. Over 70,000 free movies and TV shows and 160 FAST channels are offered to consumers
- Crackle Connex Branded Content Studio – An in-house production studio with award-winning originals and a growing slate of brand-supported shows. The company most recently launched a second season of Inside the Black Box with Publicis’s APX Ventures and season four of Going From Broke, Executive Produced by Ashton Kutcher and hosted by Chegg’s CEO Dan Rosensweig
- Redbox Digital Out-of-Home Network – A growing number of full-size video screens on top of the Redbox kiosks frequented by millions every week located in high-traffic locations, including supermarkets and mass merchants
- Crackle Connex Audience Extension Network – A turnkey, single-access network of over 20 premium independent CTV and DOOH streaming services representing millions of incremental monthly active users and diverse viewers. Companies include Crunchyroll, Fast Studios, FrndlyTV, Local Now, The Weather Channel, OTT Studios, Philo, Tastemade, and Tricoast (Dark Matter TV)
- Advanced Ad Products and Technology Capabilities – Crackle Connex will soon launch ad technologies that deliver advanced measurement and customer interaction. Working with partners that will be announced in the coming weeks, Crackle Connex will provide incremental and efficient reach when advertising across Chicken Soup for the Soul Entertainment owned and operated networks
“With Crackle Connex, Chicken Soup for the Soul Entertainment has created a leading advertising platform that simplifies the buying process of video advertising across both in-home and out-of-home screens,” said Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment and Crackle Connex. “We have some big news to share in the coming weeks and at our Newfront presentation on May 3rd.”