Stevens joins MNTN
June 6, 2023
MNTN, the self-proclaimed hardest working software in TV and a trailblazer in Performance TV advertising, has announced the addition of Jay Stevens as GM of International. Stevens, a seasoned professional in digital marketing and international business development, is poised to oversee MNTN’s strategic expansion into Canada and the UK in the latter half of 2023, with other international markets soon to follow.
MNTN’s innovative software empowers advertisers with a self-serve platform to buy targeted premium CTV inventory that delivers performance on a level with paid search and social, and measure performance in real time. Stevens’ role will be key to extending MNTN’s offerings and ensuring international advertisers have access to this cutting-edge technology.
MNTN CEO Mark Douglas commented: “Jay’s depth of knowledge about the global media landscape, combined with his ability to deliver data-driven results, makes him an invaluable asset as we continue to expand the business and grow internationally to meet client demand. His expertise aligns perfectly with MNTN’s commitment to helping advertisers reach their audiences more effectively.”
Stevens added: “I have long admired the innovation and leadership MNTN brings to the advertising industry. Their commitment to bringing new companies into the television advertising market via MNTN’s Performance TV Platform is a goal I’m excited to be part of, and fits seamlessly with my past experiences and future ambitions. I’m looking forward to broadening the company’s reach and influence in these new markets.”
Stevens’ experience at the nexus of media, software, and data has given him a unique understanding of how to help publishers and marketers enhance their media efficiency and advertising impact. His credentials include leadership roles at Hudson MX, Adform, and the Rubicon Project, now Magnite, where Jay started Magnite’s international business and grew it to over $100 million in revenue. At Hudson MX, he served as President of the omnichannel media buying & media accounting software company, whose platform processes more than $5 billion in linear broadcast and cable orders annually.
MNTN’s investors include BlackRock, Fidelity, Baroda Ventures, Greycroft Partners, Mercato Partners, Qualcomm, and Rincon Venture Partners.