Ad management, data-driven creative messaging and unified insights platform Flashtalking, has partnered with global measurement and attribution platform TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising. TVSquared’s always-on ADvantage platform, combined with its intelligent workflow automation, enables Flashtalking […]

Flashtalking, a global independent platform for omnichannel ad management, data-driven creative messaging, and unified insights, has formed an exclusive partnership with enhanced CTV ad leader, BrightLine, to extend personalized interactive advertising and advanced ad format capabilities to CTV/OTT environments. Given its comprehensive footprint of SDK partnerships across all leading OTT apps, including Hulu, NBCU, Discovery […]