Advanced Television

sky sports

Audi renews Official Innovation partnership with Sky Sports

Audi and Sky Media have created two new golfing innovations, providing insight into golf techniques of the professionals to help viewers improve their own performance. Part of Audi’s renewal as the Official Innovation Partner for Sky Sports – a deal brokered between Sky Media and Omnicom Media Group’s PHD – the continued partnership swings back […]

February 24, 2023

Sky Sports now in UHD on Virgin TV

Virgin Media O2 is now offering its existing TV customers the ability to watch live Sky Sports channels in Ultra HD. All existing Virgin TV customers can add the Sky Sports Ultra HD package – which includes Sky Sports Main Event Ultra HD and Sky Sports Ultra HD 1 – to their bill for an […]

February 13, 2023By Nik Roseveare

KFC signs Sky Sports sponsorship deal

Kentucky Fried Chicken (KFC) and Sky Media have announced a partnership that sees KFC Delivery become the Official Delivery Partner for Sky Sports. The multi-platform partnership deal, brokered by Mindshare, builds on KFC Delivery’s broadcast coverage sponsorship of the World Cup (on ITV) and will develop the brand’s existing creative (developed by Mother London) to […]

February 13, 2023By Nik Roseveare

Netball Super League returns to Sky

The Netball Super League (NSL) returns for its 2023 season on February 11th and fans will be able to watch the action as it unfolds live on Sky Sports, NOW and Sky Sports YouTube channel. Sky Sports will be airing all five games featuring the ten teams throughout the day, live from the Motorpoint Arena […]

February 6, 2023By Nik Roseveare

£8k+ fine for Sky Sports piracy

Clinton Hartland, licensee of The Watering Trough pub in Walsall, West Midlands has been found guilty in his absence of two offences of dishonest reception of a television transmission. In this case, Hartland televised Sky Sports football matches, with the intent to avoid payment of the applicable commercial subscription charge. Sky Sports is only available […]

February 3, 2023By Colin Mann

Sky Sports, ICC extend rights deal

Sky Sports has agreed a new long-term deal with the International Cricket Council (ICC). Beginning in 2024, the partnership will see Sky and streaming service NOW retain the ICC Broadcast and Digital rights to show all men’s and women’s events, including the ICC Cricket World Cups and ICC T20 World Cups through to the end […]

January 27, 2023By Nik Roseveare

Sky Sports signs SA20 cricket league deal

Sky Sports has announced a new 5-year rights deal within their cricket portfolio, with the new South Africa T20 cricket league. Beginning on January 10th, the league is set to entertain local and international cricket fans and seek to attract new audiences of all ages. Across four weeks, 33 matches featuring six global franchises will […]

January 3, 2023By Nik Roseveare

Kids to front Sky Sports Premier League broadcast

Sky Sports is putting four young football fans in front of the cameras and giving viewers at home a special presentation of the Premier League fixture between Brentford and Liverpool on January 2nd 2023. Titled Premier League Juniors, the broadcast will offer viewers an alternative way to watch the fixture, available exclusively on Sky Sports […]

December 20, 2022By Nik Roseveare

US Open returns to Sky Sports

Sky Sports has signed a new five-year partnership with the United States Tennis Association (USTA) for the US Open Championships. The new agreement will begin with the 2023 US Open at Flushing Meadows, starting on August 28th, with Sky Sports holding the exclusive broadcast rights up to and including the 2027 event. Sky Sports will […]

December 15, 2022By Nik Roseveare

Snapchat renews Sky Sports content deal

Snap has renewed its content partnership with Sky Sports to host made-for-mobile, short-form content on Snapchat Discover in the UK. Sky Sports, a content partner since 2015 with over 1.8 million Snapchat subscribers, will publish highlights from every single Premier League football match, Women’s Super League highlights, behind the scenes content, clips from Soccer AM, […]

November 1, 2022