BBC Studios has unveiled that its social team has launched an in-house global advertising sales function to drive revenue across its branded social platforms including YouTube and Snapchat. BBC Studios Social offers the market a global reach of 4.7 billion social views across all social platforms, along with the ability to partner with a renowned […]
Fully electric off-road race series, Extreme E, has appointed Nic Makepeace as its new Senior Digital Manager. Makepeace joins the company with extensive experience in digital sports management, recently working for Seven League, where he managed the social output for the NBA in Europe and the Middle East. Makepeace has also worked with the NFL, playing […]
US media owners advertising revenues grew by a healthy 6 per cent in 2022 (excluding cyclical ad spend) to reach $315 billion (€291bn). However, ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over-year, reports media investment and intelligence company MAGNA. Looking at 2023, there are mixed economic […]
Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]
Channel 4.0, UK commercial broadcaster Channel 4’s new digital-first brand for YouTube, has signed its first branded deal with e.l.f. Cosmetics, the US’s Number 1 favourite teen cosmetics brand which literally stands for eyes.lips.face., and is clean, vegan, cruelty free and Fair Trade Certified. This commercial partnership deal is the first for Channel 4.0 and […]
Digital content agency and media network Little Dot Studios, part of All3Media, has acquired Locowise, a company at the nexus of media and technology specialising in social media reporting, analytics and benchmarking to measure content performance and improve outcomes. Starting with immediate effect, the acquisition will see Locowise move under Little Dot Studios ownership, together […]
Research has revealed that consumers want brands to be actively involved in the development of new and emerging musicians. More than a third (39 per cent) of people expect brands and companies to use the music of emerging artists in their social media posts – and a similar number (34 per cent) expect brands to […]
Little Dot Sport, the digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a YouTube channel management and paid media contract with Team GB, starting with immediate effect. The two-year contract will see Little Dot Sport provide support on the management of the Team GB YouTube channel as well […]
Videocites, creator of the next-generation analytics solution that reveals the social footprint created by fans and partners on social media, has announced the initial closing of a Series B round led by Velocity Capital Management with additional investments by Series A investor Infront Sports & Media AG, and NBA Equity. Videocites is providing the NBA […]
Millennials have ripped up the parenting rulebook when it comes to raising their own Gen Alpha children, according to a study by kids and family insight company Beano Brain. Findings from the year-long study based on more than 200-hours of face-to-face interviews and a survey of 2,000 parents are published in a white paper titled […]