Netflix saw a drop of over 13 per cent in subscriber numbers in Portugal during the first four months of 2023 compared to the same period last year, according to Marktest’s BStream study published by Portuguese daily Público. Between November 2022 and February 2023, the drop in subscribers was 4.6 per cent. The negative performance […]
VIDAA, the smart TV OS powering Hisense, Toshiba, and other regional OEM brands, and Paramount have announced a new partnership to bring Paramount+ to smart TVs powered by VIDAA in Canada and Latin America, including Brazil. VIDAA viewers in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, […]
The Central and Eastern European (CEE) market is on track to reach $42 million (€39.3m) in free ad-supported streaming TV (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. […]
Netflix shareholders have voted to reject the lucrative pay plans of the company’s top executives, including the co-CEOs Ted Sarandos and Greg Peters. The vote can be overruled by the company’s board of directors the next time it meets. The vote came days after the Writers Guild of America, sent a public letter urging the […]
After two years as a virtual event, Netflix has announced that Tudum – its annual fan event that covers news and announcements pertaining to Netflix content – will be broadcast live in front of thousands of attendees in São Paulo, Brazil on June 17th. Netflix fans around the globe are invited to tune in live […]
Verizon is offering Netflix, Paramount+ and Showtime together as a bundle via +play. For a limited time, US subscribers can get Netflix’s Premium Plan and the Paramount+ with Showtime bundle together for $25.99 (€24.15). Verizon says this is the first time the streaming services have been offered together, giving its customers added value on their […]
To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]
Impression-based TV advertising specialist DISH Media has launched DISH Connected, a solution that allows DISH TV’s live linear inventory to be executed programmatically. This solution delivers real-time, targeted advertisements to Internet-connected DISH set-top boxes, providing advertisers access to DISH inventory in the same manner as a SLING TV campaign. “Marketing dollars continue to shift more […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]
One-stop advertising specialist RTL AdAlliance’s newly-introduced smart TVT (smart TV Targeting) pillar, added to the smart Audiences product suite, is designed to enables advertiser to target audience segments based on detailed anonymised TV profile data, while the two other pillars are based on privacy-safe sociodemographic and contextual reference. smart TVT is initially available for international […]