Mediaocean, the platform for omnichannel advertising, has announced that it will be partnering with TikTok on technology that will integrate TikTok advertising into Mediaocean’s closed ecosystems optimisation solution (formerly Scope by 4C). The partnership will enable brands and agencies to plan, buy, measure, and optimize TikTok ads alongside other media channels in the Mediaocean platform.

TikTok has quickly cemented its position as one of the fastest-growing and most influential apps, making it a critical channel for brands to reach highly-lucrative audiences. With over 100 million monthly average users in the US and over 100 million monthly average users in Europe, TikTok offers the scale and engaging ad formats to execute full-funnel marketing strategies.

“Modern brands need to market the way consumers consume – and this requires the agility to bring new and emerging channels into omnichannel advertising operations. TikTok has become an unmissable platform for brands and we’re excited to incorporate it into our closed ecosystems solution,”, said Anupam Gupta, Chief Product Officer at Mediaocean. “Our integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.”