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Amazon Freevee to release cast commentary edition of Jury Duty

Amazon Freevee has announced it will release an exclusive cast commentary edition of the hit docu-style comedy series Jury Duty on June 1st. All eight episodes of the series will include secrets from the jury box, as told by director Jake Szymanski, hero Ronald Gladden, and some of the jurors themselves – James Marsden (as […]

May 30, 2023

Forecast: YouTube ad revenue to reach $30.4bn in 2023

YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]

May 25, 2023

Eurovision Song Contest reaches 162m viewers

The 67th Eurovision Song Contest (ESC), hosted by the BBC in Liverpool, on behalf of Ukraine, and organised by the European Broadcasting Union (EBU), reached 162 million people over the three live shows across 38 public service media markets. The viewing share of the Grand Final on May 13th was 40.9 per cent and remains […]

May 25, 2023By Colin Mann

Omdia: MENA online ad revenues to double

The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3 billion (€2.1bn) in 2027 according to the latest research from analyst firm Omdia. “MENA is generating worldwide interest in the online advertising market thanks to the immense growth potential linked to the UAE and […]

May 23, 2023

Little Dot Studios invests in Formation Games

Digital content agency and media network, Little Dot Studios, has invested in Formation Games, an independent sports game studio. As part of the investment, Little Dot Studios, an All3Media company, has produced two TikTok series in anticipation of the launch of Formation Games’ inaugural game, CLUB, featuring sporting influencers and football club owners. Currently in […]

May 16, 2023

Analysis: Streaming Gen Z’s go-to destination

Findings from television technology and omniscreen advertising and analytics provider Samba TV indicate that streaming platforms are the go-to destination for content consumption for the Gen Z demographic and that mobile devices play a crucial role in their television viewing behaviours. The survey of more than 2,500 US adults conducted with global research firm HarrisX […]

May 9, 2023

Study: TikTok ads can drive viewers to other media

Samba TV and TikTok has released findings of a partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awareness and conversion into viewership of shows, movies and live events. As the media landscape continues to fragment, content providers are eager to identify the most effective ways to drive ‘tune-in’ beyond […]

April 28, 2023

C4 renews ITN deal for news

Channel 4 has confirmed that it has renewed its contract with ITN to supply Channel 4 News until December 2026. The deal ensures that ITN’s Channel 4 News bulletins will remain at the heart of the Channel 4 schedule, delivering on its remit to cover UK and international stories and investigations, to demonstrate innovation and […]

April 17, 2023

Forecast: Search marketing worth $350bn in 2023

Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results. Now a third era of search beckons – one defined as much […]

April 13, 2023

Channel 4, Vinted sign multi-platform deal

Channel 4 and fashion platform Vinted have partnered on a cross-platform branded partnership to date. The partnership, fronted by Hollyoaks’ actor Jorgie Porter, includes a new short form digital series created by Channel 4’s digital content outfit 4Studio for Channel 4’s YouTube channels – and a complementary TV ad campaign. Vinted has also returned as […]

April 5, 2023