Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]

Paramount’s Q1 disappointed Wall Street and paid the price with a 20 per cent stock drop. Ongoing losses in streaming added to soft advertising at its TV group last quarter and a dip in movies all contributed. Revenue was flat at $7.26 billion (€6.59), and the company swung to a loss of $1.1 billion for […]

Global FAST (free ad-supported streaming TV) revenues for TV series and movies will reach $18 billion (€16.4bn) in 2028, triple from $6 billion in 2022, according to the Global FAST Forecasts report from analyst firm Digital TV Research. The US will contribute 55 per cent to the 2028 total; down from 67 per cent in […]

Google TV is getting a significant update aimed at expanding access to free, streaming TV. The service will now integrate access to free streaming channels such as Tubi, Plex and Haystack News directly in its redesigned Live tab, alongside its existing channels from free streamer Pluto TV. It’s also organising its own set of more […]

More than 2,200 FAST channels are active across platforms such as Plex, Pluto TV, Rakuten TV, Rlaxx TV, Samsung TV Plus and Xumo in the EU5 countries (Germany, Spain, France, Italy and UK). According to the AVoD/FAST Market Report by Médiamétrie and NPA Conseil, half of these channels are exclusive to each domestic market. In […]

Christian Kurz, SVP, Global Streaming Research and Insights at Paramount, has revealed findings from a new research study on free ad-supported streaming television (FAST) that uncovers what is behind the rapid growth of the category, with audiences emphasising simplicity, ease of use and good content. Speaking at the Connected TV World Summit in London, Kurz […]

Paramount Global disappointed Wall Street estimates on quarterly revenue as a slump in the advertising market hit CBS. TV advertising revenue fell 7 per cent in the three months to December, despite a lift from political advertising on the back of US mid-term elections in November. Meanwhile, Paramount+ added a record 9.9 million subscribers, partly […]

The Q4 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong engagement with ad-supported TV services among TV viewers. Key findings from this year’s study: 1) Most TV consumers would rather watch ads if it means saving money. 57 per cent say they’d rather watch ads and pay $4 (€3.78) […]

Pluto TV, the free streaming television service, has premiered a new global brand campaign starring Drew Barrymore on her daily talk show, The Drew Barrymore Show. The new ‘Stream Now. Pay Never’ campaign features three unique commercial spots highlighting the streaming service’s no strings attached approach to accessing programming and entertainment. The video spots officially […]

Video commerce specialists QVC and HSN have launched on AVoD service Pluto TV. QVC and HSN are joining Pluto TV in the US as the only livestream shopping channels on the service. QVC and HSN, part of Qurate Retail, will offer Pluto TV’s audience some 40 hours a day of live vCommerce programming across both […]