UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]

Jeremi Gorman, President, Worldwide Advertising at Netflix, has said the company’s people are “excited at the opportunity to develop additional revenue streams” with the launch of a cheaper, ad-funded tier in a number of territories. Speaking on ‘What Netflix gives to media buyers that is unique’ at The Future of TV Advertising Global event in […]

Creative production company CLICKON has launched its new cloud-based platform iQ, suggesting it is a truly end-to-end solution to the market. It enables businesses to streamline video production management globally, while saving time and reducing costs during financially challenging times. CLICKON iQ is an end-to-end content production solution for businesses seeking to create and deploy […]

Research from streaming infrastructure provider Bitmovin has found that poor video quality and buffering issues could cost video streamers as much as £45 million (€51.9m) per month. More than one in three Brits (38 per cent) claim to have unsubscribed from a streaming service due to buffering issues. With the ongoing cost of living crisis […]

VoD service MYTF1 MAX is now available on Samsung Smart TVs. At a time when connected TV is growing rapidly in France (with nearly one in two households owning a Smart TV), the agreement signed with Samsung Electronics France is in line with the TF1 group’s strategy to make its content accessible on all media […]

Research from Parks Associates finds nearly one in four users (23 per cent) of ad-supported OTT services said they often click on ads that they watch, and the same percentage (23 per cent) often buy things they see advertised. The research report, Ad-Based OTT: Growth in FAST and AVOD Services, explores factors driving the growth […]

Despite graphic violence in news coverage of the war in Ukraine and other controversial topics in the news, US consumers broadly believe that all news content is appropriate for ads, according to the 2022 TAG/BSI US Consumer Brand Safety Survey, conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). Only one in […]

Netflix has revealed further details of its lower-priced, ad-supported plan. In a Blog post, Greg Peters, Chief Operating Officer and Chief Product Officer, said the company is “excited” to launch Basic with Ads — its ad-supported plan — in November. The plan will cost £4.99 a month in the UK and launch on November 3rd […]

It’s been a decade since UK commercial TV marketing body Thinkbox’s first Ad Nation study exploring the differences in media consumption and perception between those who work in media and the average person in the UK. Back then – and again in an update in 2016 – Thinkbox discovered a chasm between the media consumption […]

OneFootball, the football media platform, has chosen video business intelligence specialist NPAW as its advertising analytics provider to monitor and optimise its ad strategy and experience. The football media platform is leveraging the advanced analytics capabilities of the NPAW Suite’s Ads module to track ad performance and consumption at the end-user level. NPAW Ads provides […]