The UK media buyer STRATA’s quarterly survey of major advertising firms found that for the first time since the survey began in 2008, over half of the respondents expressed an increase in business. The survey also discovered that digital advertising demand has decreased, with mobile advertising not yet living up to industry hype. Over the […]
A new report from investment bankers Morgan Stanley says that TV advertising in Spain, which suffered badly during 2008-9, will again grow this year by about 10 per cent and achieve Europe’s strongest momentum. Elsewhere in Europe TV advertising will remain stagnant in France (around zero growth), an improving 2-5 per cent in the UK, […]
Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. It appears that, only a small percentage of ads were fast-forwarded by DVR users who participated in the […]