Consumer research from Leichtman Research Group (LRG) finds that 88 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 82 per cent with at least one connected TV device in 2021, 74 per cent in 2018, and 44 per cent in 2013.

Overall, 49 per cent of adults in US TV households watch video on a TV via a connected device daily – compared to 39 per cent in 2021, 29 per cent in 2018, and 6 per cent in 2013. Younger individuals are most likely to use connected TV devices.  Among all ages 18-34, 63 per cent watch video on a TV via a connected device daily – compared to 58 per cent of ages 35-54, and 27 per cent of ages 55+.

These findings are based on a survey of 1,770 TV households in the US, and are part of a new LRG study, Connected TVs 2023. This is LRG’s twentieth annual study on TVs in the US.

Other findings include:

• 74 per cent of TV households have at least one connected Smart TV – up from 64 per cent in 2021, 47 per cent in 2018, and 13 per cent in 2013
• 55 per cent of all TV sets in US households are connected Smart TVs – an increase from 43 per cent in 2021, 29 per cent in 2018, and 7 per cent in 2014
• 44 per cent of TV households only have Smart TVs for all their TV sets
• 62 per cent of TV households have at least one stand-alone streaming device – up from 55 per cent in 2021, 46 per cent in 2018, and 6 per cent in 2013
• 67 per cent of TV households have multiple types of connected TV devices – compared to 62 per cent in 2021, and 49 per cent in 2018
• The mean age of those with multiple types of connected TV devices is 42.3, while the mean age of those with one type of device is 50.5, and the mean age of those with no connected TV devices is 55.5

“Nearly half of all adults now watch video via a connected TV device daily, a significant increase from 29 per cent five years ago, and 6 per cent a decade ago,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “While Smart TVs are a key component of the connected TV category, the vast majority of connected TV users stream via multiple types of devices.”

Categories: Articles, Consumer Behaviour, OTT, Research

Tags: Amazon Fire TV, Chromecast, Leichtman, Leichtman Research Group, roku, streaming devices