A study by the European Union Intellectual Property Office (EUIPO) indicates that while Europeans are growing wary of counterfeits and illegal content, price remains a deciding factor as young consumers are more likely to find it acceptable to buy fakes. The study, European Citizens and Intellectual Property: Perception, Awareness and Behaviour, finds that Europeans are […]
Streaming service ITVX is celebrating a successful six months since its launch in December 2022. The full ITVX experience, including all Premium content, is now available on over 22 different platforms across smart TVs, mobile devices, consoles and browsers including (but not limited to) Amazon Fire, Android, Apple, Freesat, Freeview Play, LG and Samsung TVs, […]
Research from business services company Assurant reveals the continued rise in connected living, with growth in connected device usage and an increased appetite for 5G devices. Assurant’s latest Connected Decade research explores US consumers’ attitudes towards connected devices during 2022. According to the research, there was a 39 per cent increase in device usage last […]
When it comes to connectivity, there is no contest: Fibre Internet beats non-fibre service hands down, according to the American Customer Satisfaction Index (ACSI) Telecommunications Study 2022-2023. The former outpaces the latter by 9 points — 75 to 66 — for customer satisfaction (on a scale of 0 to 100. “Across the entire customer experience, […]
Action titles continued to dominate on Netflix during the week commencing May 29th. For the second week in a row, FUBAR held the #1 spot on the English TV List as the father-daughter duo of Arnold Schwarzenegger and Monica Barbaro drew 88.03 million hours viewed and appeared in the Top 10 in 91 countries. In […]
Vizio Ads has released a case study which found that highly selective CTV video can be an advantageous partner in awareness building, particularly when viewed several times. The case study highlights the impact a geo-targeted campaign had for a utility company across key points of interest, like awareness and consideration. When the utility company recognised […]
Consumer research from Leichtman Research Group (LRG) finds that 88 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 82 per […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]
Over 800 million women will need to adopt mobile Internet in order to close the digital gender gap by 2030 across low- and middle-income countries (LMICs), according to the latest Mobile Gender Gap Report from trade body the GSMA , which evaluates mobile ownership and mobile Internet usage across low- and middle-income countries. The latest […]
Netflix’s new action series FUBAR, fronted by Hollywood legend and the company’s Chief Action Officer Arnold Schwarzenegger, debuted in the #1 spot on the Netflix English TV List with 88.94 million hours viewed, making it the most viewed title in the week commencing May 22nd. With over 12 million views (88.94 million hours viewed divided […]