Two in five Gen Z in the UK (41 per cent) won’t be watching Eurovision this year, according to research from Yubo, a live social discovery app. Additionally, almost a third (29 per cent) of the UK’s youth state they won’t be watching the contest on television this year, but will instead follow the results […]
Netflix viewers flocked to Queen Charlotte: A Bridgerton Story as the series debuted atop the English TV List with 148.28 million hours viewed, making it the most viewed title in the week commencing May 1st. The series has more than 22 million views in its first week (148.28 million hours viewed divided by 6.49 runtime […]
As video providers proliferate, viewers are excited about the volume of shows to choose from. But increasingly they face a logistical problem: with so much to choose from, Hub Entertainment Research seeks to establish how they decide what to watch from a vast sea of options. Provider brands are losing their impact Streaming marketers have […]
Findings from television technology and omniscreen advertising and analytics provider Samba TV indicate that streaming platforms are the go-to destination for content consumption for the Gen Z demographic and that mobile devices play a crucial role in their television viewing behaviours. The survey of more than 2,500 US adults conducted with global research firm HarrisX […]
This week marks Screen Free Week, and a YouGov survey finds that approximately one in eight Brits say they are trying to cut down on their mobile phone use. Four in ten Brits (41 per cent) say they use their phone too much, of whom three in ten (31 per cent) say they are currently […]
While free shipping of online purchases remains the most valuable feature of retail membership bundles (RMBs) Amazon Prime and Walmart+, subscription streaming video services play an important role in how members perceive the bundle’s value, according to The Role of Video in Retail Membership Bundles report from home-video insights firm, Aluma. Prime Video is the […]
Media fragmentation has been creating challenges across sectors, and Retail and CPG are no exception. Strategic decisions are becoming more complex as brands search for the most effective response to the cost-of-living crisis, the growth of ecommerce, changing consumer expectations, shoppers’ desire for more personalised experiences and the splintering of the media landscape. There are […]
The Diplomat remained atop Netflix’s English TV List for the second week in a row with 66.46 million hours viewed in the week commencing April 24th – reaching the Top 10 in 84 countries. Since its premiere, the political drama has gripped audiences, with over 18 million views (123.95 million hours viewed divided by 6.76 […]
Yahoo Advertising, the advertising division of Yahoo, has unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV marketers, including agency and brand advertisers. As viewers transition from traditional TV to streaming and digital, advanced TV enables […]
Global home appliance and consumer electronics brand Hisense has published the results of a study into UK TV owners’ viewing habits. The research focused on Brits’ attitudes to popular TV series and the effect those views have on TV purchasing decisions. Half (49 per cent) of those surveyed for the study watch their favourite shows […]