Magnite, the independent omnichannel sell-side advertising company, has published its research study, The Rise of Ad-Supported Streaming: An In-Depth Look at How Ads Are Powering Streaming TV in LatAm. The research finds that 75 per cent of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV, which includes television content streamed […]
The 67th Eurovision Song Contest (ESC), hosted by the BBC in Liverpool, on behalf of Ukraine, and organised by the European Broadcasting Union (EBU), reached 162 million people over the three live shows across 38 public service media markets. The viewing share of the Grand Final on May 13th was 40.9 per cent and remains […]
Research reveals that 49 per cent of women gamers in Britain have experienced a level of abuse or harassment when playing or streaming online, rising to 75 per cent amongst those aged 18-24. The findings delve into the differing experiences faced by both men and women gamers when playing video games on the internet, with […]
The latest wave of Hub Entertainment Research’s Battle Royale study shows that US consumers have more sources of entertainment than they can easily use and are eager for solutions that allow them to simplify. Complexity is as big of a limitation to new subscriptions as cost: Many assume the main factor limiting new subscriptions is […]
Queen Charlotte: A Bridgerton Story kept hold of the Netflix #1 spot on the English TV List in the week commencing May 15th, pulling in an additional 82.39 million hours viewed and appearing in the Top 10 in 89 countries. Fans found their match with To All the Boys spinoff series XO, Kitty, which debuted […]
Samsung Ads Europe, the advertising division of Samsung Electronics, and digital media measurement, data and analytics software platform DoubleVerify (DV) have noted what they say are “exceptional” results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s free, ad-supported streaming TV (FAST) and video-on-demand service achieved a 92 per cent viewability rate; […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a new research programme focused on exploring the practical steps that the industry can take to unlock the full potential of data collaboration and clean room solutions in […]
A study conducted by RTL AdAlliance, in collaboration with smartclip and Ad Alliance Nederland, provides an in-depth view on Europeans’ attitude towards video content. The results from the second edition of The New Life of the Living Room research uncover the viewing habits of consumers across 10 markets, and their relationship with TV and advertising […]
As many as one million people cut off their broadband in the last year as the cost-of-living crisis left them unable to afford Internet access, according to new research from UK charity Citizens Advice. People receiving Universal Credit were badly affected. The research found them to be six times more likely to have stopped spending […]
Digital media measurement, data and analytics platform DoubleVerify has released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance. […]