Advanced Television

Consumer Behaviour

Channel 4 reports record streaming month

Figures from Barb have confirmed that audiences streamed more than five billion minutes of Channel 4 content in April, making it the broadcaster’s biggest month ever for streaming. The record-breaking month was driven by Channel 4’s latest season of Married At First Sight Australia which has regularly occupied the top spot in the weekly broadcaster-VoD […]

May 17, 2023

Report: SVoD consumption grows in India

A report published by Media Partners Asia (MPA), leveraging data from its consumer insights and measurement arm AMPD, provides insights on the growing online video industry in India over the calendar year 2022 and Q1 2023. The report, titled India Online Video Report: Analysis of Consumption, Content & Investment Trends, measured real consumption on Android […]

May 17, 2023

Report: US cable boosted by upswing in news viewing

According to Nielsen’s April 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through US television, cable was the only category to record an increase in share this month (+0.4 pts), boosted by an upswing in cable news viewing. This gain for cable also represents […]

May 17, 2023

Queen Charlotte continues reign at Netflix #1

Queen Charlotte: A Bridgerton Story continued its reign in the #1 spot on Netflix’s English TV List with 158.68 million hours viewed in the week commencing May 8th, appearing in the Top 10 in 91 countries. With 307 million total hours viewed, the series has quickly amassed more than 47 million views (307 million hours […]

May 17, 2023

Research: Video stacking decreases

For the first time in five years, consumers report a decrease in the number of TV sources they use. Hub Entertainment Research’s annual Best Bundle survey shows viewers dialled down how many video services they ‘stacked’ in 2023 – but the big question is whether this is a short-term or long-term trend. Video sources drop […]

May 12, 2023

Research: Swedish spend on media increases

Over 90 per cent of households in Sweden currently pay for some form of media subscription. Despite rising interest rates, inflation and increased financial strain, there seems to be no sign of saturation in paid media. Quite the opposite, according to Mediavision’s analysis, which shows a record level for households’ total media expenditure. Households pay […]

May 12, 2023

Research: Content quality key for Latinx viewers

Latinx TV content viewers in the US over-index for having subscription streaming services (SVoDs) compared to total market consumers, according to the newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research. The report finds that 76 per cent of Latinx TV content viewers subscribe to at least one SVoD service, compared to 67 […]

May 12, 2023

Data: Shorts viewing grows on YouTube

Data from social video intelligence specialist Tubular Labs reveals TV’s most-watched US broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media’s most-watched platforms. These findings come as the TV industry approaches its Upfront commitment season, where TV media and advertisers come together to determine media buys […]

May 11, 2023

Research: Norwegians paying more than ever for TV

This spring, households in Norway are paying an average of NOK 602 (€52.24) per month for TV and streaming content. according to Mediavision’s latest analysis of the Norwegian media market. It means that household spend on TV and streaming has grown 3 per cent, compared to the same period last year. Above all, what drives […]

May 11, 2023

Survey: UK Gen Z keen on enhanced Eurovision experience

Teenagers and those in their early twenties are leading the way when it comes to excitement about the coming weekend’s Eurovision Song Contest and are keen to further enhance their Eurovision experience by using technology, according to research by communications and media software and services Amdocs. The survey of 1,000 UK consumers found that Generation […]

May 10, 2023