Streaming service ITVX is celebrating a successful six months since its launch in December 2022. The full ITVX experience, including all Premium content, is now available on over 22 different platforms across smart TVs, mobile devices, consoles and browsers including (but not limited to) Amazon Fire, Android, Apple, Freesat, Freeview Play, LG and Samsung TVs, […]
Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]
Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]
Amazon is considering an ad-supported version of its Prime Video streaming service. The company is cutting costs and laying off thousands of employees, but its advertising business is still growing. An ad-supported tier of Prime Video would add to advertising momentum, and help generate more revenue from entertainment. Advertisers are also pushing for more access […]
The BBC has announced that Kerensa Samanidis will join the BBC as General Manager for BBC iPlayer, effective June 19th. Reporting into Dan McGolpin – Director of BBC iPlayer and Channels – Samanidis will be responsible for the delivery of the BBC iPlayer growth strategy and management of the overall iPlayer operation. McGolpin commented: “I’m […]
Pay-TV services in Portugal added 128,000 subscribers in Q1 2023 (+2.9 per cent year-on-year), taking the total to 4.5 million. The National Communications Authority (Anacom) largely attributed the growth to the increasing popularity of FTTH technology, which added 244,000 new accesses (+9.6 per cent) in the quarter and now accounts for 2.8 million pay-TV subscribers. […]
A proposed OTT ‘Netflix style’ service in Catalonian, backed by public broadcaster TV3, is attracting the interest of four TV groups, according to Vozpopuli: Spanish TV company Mediapro; Lavinia, along with Netxtre and Adsmurai; Euskaltel and Tyris; and Agile Content along with Optiva Media and Hiberus are the interested parties. The four groups are vying […]
CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]
Vialma has launched a classical music FAST channel on Samsung TV Plus. Initially available in France and Switzerland, the channel aims to tap into a growing young following for classical music. Vialma has an established streaming platform with more than 2 million audio and video titles, which are curated to enable enthusiasts and curious minds […]
Pay-TV operator Claro Colombia, Samsung and NAGRA have confirmed that streaming service Claro tv+ can now be enjoyed on Samsung Smart TVs without the need for an additional decoder. The launch expands the multiscreen content consumption experience for customers, facilitating access to all the content in this entertainment ecosystem. This joint development with Samsung and […]