Broadcasters have slammed UK regulator Ofcom’s proposed changes to advertising rules which they say will result in the loss of nearly half an hour of news coverage a day. A report from broadcasting association COBA suggests that plans to allow more advertising on ITV and Channel 4 would result in 27.5 minutes of public service […]
Netflix saw a drop of over 13 per cent in subscriber numbers in Portugal during the first four months of 2023 compared to the same period last year, according to Marktest’s BStream study published by Portuguese daily Público. Between November 2022 and February 2023, the drop in subscribers was 4.6 per cent. The negative performance […]
VIDAA, the smart TV OS powering Hisense, Toshiba, and other regional OEM brands, and Paramount have announced a new partnership to bring Paramount+ to smart TVs powered by VIDAA in Canada and Latin America, including Brazil. VIDAA viewers in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, […]
Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
Vizio Ads has released a case study which found that highly selective CTV video can be an advantageous partner in awareness building, particularly when viewed several times. The case study highlights the impact a geo-targeted campaign had for a utility company across key points of interest, like awareness and consideration. When the utility company recognised […]
DingoTV, the US free streaming service, has announced a partnership with AI-powered Edge Video to create an interactive experience for viewers. “We are always looking for ways to improve loyalty with our viewers,” said David Gross, Co-founder, DingoTV. “While also providing new engines to attract and retain an audience through longer watch hours for our […]
The Central and Eastern European (CEE) market is on track to reach $42 million (€39.3m) in free ad-supported streaming TV (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. […]
Brightcove, the streaming technology company, has unveiled its new Ad Insights solution that it says will transform the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity. By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove […]
The UK Government has confirmed Professor Dame Elan Closs Stephens as the Acting Chair of the BBC. Culture Secretary Lucy Frazer made the appointment following consultation with the BBC Board, in line with the terms of the BBC’s Royal Charter. Dame Elan will replace Richard Sharp who will step down on June 27th. The appointment […]
Netflix shareholders have voted to reject the lucrative pay plans of the company’s top executives, including the co-CEOs Ted Sarandos and Greg Peters. The vote can be overruled by the company’s board of directors the next time it meets. The vote came days after the Writers Guild of America, sent a public letter urging the […]