When it comes to connectivity, there is no contest: Fibre Internet beats non-fibre service hands down, according to the American Customer Satisfaction Index (ACSI) Telecommunications Study 2022-2023. The former outpaces the latter by 9 points — 75 to 66 — for customer satisfaction (on a scale of 0 to 100. “Across the entire customer experience, […]
Technology firm Thales and Netskrt Systems, a provider of edge Content Delivery Networks (eCDNs) for Air, are collaborating to bring passengers full access to streaming video services while inflight. When hosted on Thales’ inflight entertainment and connectivity (IFEC) system, Netskrt’s edge content delivery network (eCDN) will provide content caching for a high-quality streaming experience of […]
Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
SPI International’s streaming service FilmBox+ is expanding its footprint in Europe by integrating with Vectra, a cable operator in Poland. Vectra customers can now access FilmBox+ on various devices including Vectra’s latest TV Smart 4K BOX Android TV STBs. The new service is available to all individual Vectra customers, both in packages and as an […]
Consumer research from Leichtman Research Group (LRG) finds that 88 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 82 per […]
Generate leads, drive website traffic, and build brand awareness Social media is the obvious place to start promoting your free, ad-supported TV (FAST) channels and platform. But it’s not just about creating an account and posting ad hoc. Social media marketing requires an evolving strategy with measurable goals, including: · Maintaining and optimising your profiles. […]
To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]
Impression-based TV advertising specialist DISH Media has launched DISH Connected, a solution that allows DISH TV’s live linear inventory to be executed programmatically. This solution delivers real-time, targeted advertisements to Internet-connected DISH set-top boxes, providing advertisers access to DISH inventory in the same manner as a SLING TV campaign. “Marketing dollars continue to shift more […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]
One-stop advertising specialist RTL AdAlliance’s newly-introduced smart TVT (smart TV Targeting) pillar, added to the smart Audiences product suite, is designed to enables advertiser to target audience segments based on detailed anonymised TV profile data, while the two other pillars are based on privacy-safe sociodemographic and contextual reference. smart TVT is initially available for international […]