CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]
Research from Omdia reveals the majority of movies and series adaptations originating from games IP are animation. Japan has maximised opportunities from cross-media IP for decades, with Pokémon being the highest-profile global success. Some three quarters (72 per cent) of video-game adaptations since 1982 were from animation, with 65 per cent of these adaptations coming […]
To gauge the risk for advertisers from the ongoing writers’ strike, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from categories most vulnerable to production stoppages. Key findings include: Categories most vulnerable to writers’ strike saw over $633 million ad spend combined last quarter Advertisers spent $633.2 million (€592.4m) […]
TVB, the trade association of America’s local broadcast television industry, has published an analysis regarding local TV news and subscription streaming audiences. “In response to industry reports about growing streaming viewership, TVB did an analysis comparing local broadcast TV news audiences in five geographically diverse LPM markets and streaming service viewing in those same markets. […]
When it comes to connectivity, there is no contest: Fibre Internet beats non-fibre service hands down, according to the American Customer Satisfaction Index (ACSI) Telecommunications Study 2022-2023. The former outpaces the latter by 9 points — 75 to 66 — for customer satisfaction (on a scale of 0 to 100. “Across the entire customer experience, […]
Action titles continued to dominate on Netflix during the week commencing May 29th. For the second week in a row, FUBAR held the #1 spot on the English TV List as the father-daughter duo of Arnold Schwarzenegger and Monica Barbaro drew 88.03 million hours viewed and appeared in the Top 10 in 91 countries. In […]
Netflix saw a drop of over 13 per cent in subscriber numbers in Portugal during the first four months of 2023 compared to the same period last year, according to Marktest’s BStream study published by Portuguese daily Público. Between November 2022 and February 2023, the drop in subscribers was 4.6 per cent. The negative performance […]
Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
Vizio Ads has released a case study which found that highly selective CTV video can be an advantageous partner in awareness building, particularly when viewed several times. The case study highlights the impact a geo-targeted campaign had for a utility company across key points of interest, like awareness and consideration. When the utility company recognised […]
The Central and Eastern European (CEE) market is on track to reach $42 million (€39.3m) in free ad-supported streaming TV (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. […]