Consumer research from Leichtman Research Group (LRG) finds that 88 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 82 per […]
According to a report by technology intelligence firm ABI Research, 5G connectivity will contribute $508 billion (€472bn) to global GDP by 2030. As 5G enables automation and digitisation, even in highly critical use cases, this GDP surge will be driven by voice and connected worker use cases in industrial environments. Deployments within manufacturing are expected […]
Effectv has released the results of research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a […]
A report from the Eurospace Observatory says there are now more than 1000 ‘newspace’ companies actively involved in the space and space-related industries. These numbers do not include so-called downstream sectors. Moreover, the data shows that the total fresh funding raised by these 1,000 exceeds $48 billion (€44.5bn). Broken down, the data reveals that US […]
To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]
María Rua Aguete, Omdia’s Senior Research Director at Media and Entertainment and Technology Fellow, told delegates at the Cine & Tele Pro event in Spain that cinema would stay strong when compared with FAST TV, despite the FAST channel explosion. The event heard Rua Aguete update Omdia’s data from a similar event in Miami in […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]
Over 800 million women will need to adopt mobile Internet in order to close the digital gender gap by 2030 across low- and middle-income countries (LMICs), according to the latest Mobile Gender Gap Report from trade body the GSMA , which evaluates mobile ownership and mobile Internet usage across low- and middle-income countries. The latest […]
Advertising investment is forecast to grow by 3.3 per cent globally in 2023, according to the dentsu Global Ad Spend Forecasts report. Overall, an anticipated $727.9 billion (€682.8bn) will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report. The adjusted dentsu Global Ad Spend Forecasts for 2023 points […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, […]