Streaming service ITVX is celebrating a successful six months since its launch in December 2022. The full ITVX experience, including all Premium content, is now available on over 22 different platforms across smart TVs, mobile devices, consoles and browsers including (but not limited to) Amazon Fire, Android, Apple, Freesat, Freeview Play, LG and Samsung TVs, […]
Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]
According to a report from Dell’Oro Group, total global revenue for the Broadband Access equipment market increased to $4.6 billion (€42.bn) in Q1 2023, up 7 per cent year-over-year (Y/Y). Spending on infrastructure remained robust. However, ONTs. Modems, and other CPE units to connect broadband subscribers, dropped 7 per cent Y/Y. “For many service providers, […]
Pay-TV services in Portugal added 128,000 subscribers in Q1 2023 (+2.9 per cent year-on-year), taking the total to 4.5 million. The National Communications Authority (Anacom) largely attributed the growth to the increasing popularity of FTTH technology, which added 244,000 new accesses (+9.6 per cent) in the quarter and now accounts for 2.8 million pay-TV subscribers. […]
Research from business services company Assurant reveals the continued rise in connected living, with growth in connected device usage and an increased appetite for 5G devices. Assurant’s latest Connected Decade research explores US consumers’ attitudes towards connected devices during 2022. According to the research, there was a 39 per cent increase in device usage last […]
Research from Omdia reveals the majority of movies and series adaptations originating from games IP are animation. Japan has maximised opportunities from cross-media IP for decades, with Pokémon being the highest-profile global success. Some three quarters (72 per cent) of video-game adaptations since 1982 were from animation, with 65 per cent of these adaptations coming […]
To gauge the risk for advertisers from the ongoing writers’ strike, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from categories most vulnerable to production stoppages. Key findings include: Categories most vulnerable to writers’ strike saw over $633 million ad spend combined last quarter Advertisers spent $633.2 million (€592.4m) […]
Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
The Central and Eastern European (CEE) market is on track to reach $42 million (€39.3m) in free ad-supported streaming TV (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. […]
According to a report by technology intelligence firm ABI Research, 5G connectivity will contribute $508 billion (€472bn) to global GDP by 2030. As 5G enables automation and digitisation, even in highly critical use cases, this GDP surge will be driven by voice and connected worker use cases in industrial environments. Deployments within manufacturing are expected […]