Data insights from AdImpact, the SaaS platform that tracks and analyses advertising occurrence and expenditure data across media channels, point to a thriving streaming market. In 2021, AdImpact reported 2.3 million airings related to streaming platforms in the US, and this figure increased to 2.8 million in 2022. For 2023, the company analysed some streaming […]

Max is to be the name for the SVoD service from Warner Bros Discovery which will replace HBO Max and discovery+. Set to launch in the US on May 23rd, with European rollout scheduled for 2024, Max will incorporate HBO Originals, Warner Bros films, Max Originals, the DC universe, the Wizarding World of Harry Potter, […]

Everyone knows the old fable about the Emperor and his lack of clothing. One person eventually calls out his nakedness and, eventually, everyone agrees; the collective illusion, the group think, is broken. The first truth-teller has to be brave, or have nothing to lose. But, in some ways, the most important figure is the second […]

The head of HBO Max, Casey Bloys, told Series Mania in France about the future of HBO Max, including the upcoming merge with Discovery+. Bloys said this included plans to have HBO Max replicate the cable TV bundle to give you everything in one place. “It is replicating that cable bundle, where you can get […]

Disney’s ad-supported D2C tier has made a faster start than Netflix’s equivalent product, according to Jonathan Carson , Co-Founder and CEO of measurement and analytics company Antenna. In a blog post, he notes that ad-supported streaming continues to be one of the most important stories in the subscription video space as the market reacts to […]

After being hit by production delays and cancelations caused by the COVID-19 pandemic in 2021, content origination by the world’s leading online streamers rebounded in 2022, according to new research published by Omdia’s Digital Content & Channels Intelligence Service. Netflix, Amazon, Apple TV+, Disney+, HBO Max, Hulu, Paramount+, and Peacock collectively released a total of […]

The Foxtel Group and Warner Bros Discovery (WBD) have announced a new multi-year, multi-faceted content and platform agreement which will see Foxtel Group remain the home of HBO, Max Originals, Warner Bros and Discovery programming in Australia. By extending its long-term partnership with WBD, the Foxtel Group says it will continue to deliver an “unmatched […]

HBO Max has ordered the Max Original drama series Welcome To Derry (working title). From Warner Bros Television and developed for television by filmmakers Andy Muschietti, Barbara Muschietti and Jason Fuchs, the series will serve as a prequel to the 2017 IT movie and its 2019 sequel. Muschietti will direct multiple episodes of the series, […]

SVOD Tracker, a measurement tool in Spain developed by AMC Networks International Southern Europe (AMCNISE) that analyses content positioning on on-demand services from streaming platforms and operators, has unveiled its results for 2022, covering more than 12 million content positions and almost 25,000 titles. Launched in 2017, the tool has already gathered more than 40 […]

DC Studios Co-Chairmen and CEOs James Gunn and Peter Safran have announced plans for their first 10 film and television projects under the new DC banner they lead across film, television, and animation. Gunn (pictured) and Safran are designing and implementing a long-term interconnected story for the iconic franchise and characters, and announced the beginning […]