Advertising investment is forecast to grow by 3.3 per cent globally in 2023, according to the dentsu Global Ad Spend Forecasts report. Overall, an anticipated $727.9 billion (€682.8bn) will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report. The adjusted dentsu Global Ad Spend Forecasts for 2023 points […]

Publicis Media has partnered with ITV and InfoSum to launch a UK campaign using Epsilon’s Core ID solution, which will enable brands to better target their desired audience within ITVX. Leveraging Publicis Media’s PMX Lift, which launched in the UK in 2022, this new offering combines the scale of Publicis Media, with the data and […]

Sell-side advertising company Magnite has confirmed that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms. Banijay Rights will leverage Magnite’s SSP and SpringServe’s ad server technology across its FAST channel inventory globally. These technology integrations with […]

Magnite, the independent omnichannel sell-side advertising company, has published its research study, The Rise of Ad-Supported Streaming: An In-Depth Look at How Ads Are Powering Streaming TV in LatAm. The research finds that 75 per cent of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV, which includes television content streamed […]

UK commercial broadcaster ITV has unveiled a service designed to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns. Unveiled on stage at the ITV Showcase in Manchester, and created by ITV AdLabs, Geo-X by ITV provides tools, analysis and data to advertisers […]

German commercial broadcaster ProSiebenSat.1 Group closed the first quarter of 2023 in line with expectations: Group revenues are still impacted by the challenging macroeconomic environment and were thus 13 per cent below the previous year at €816 million in the first three months of the year (previous year: €941 million). In particular as a result […]

YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]

With a nod to its UK subsidiary Sky’s similarly named OTT TV service, which launched in 2012, Comcast has unveiled NOW TV, a new streaming offering that includes 40+ live channels from A+E, AMC, Hallmark and Warner Bros Discovery, plus 20+ integrated FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock […]

Azerion has announced a Connected TV (CTV) partnership with XITE, a music video platform that provides interactive TV and streaming services, offering a personalised music television experience to their audience. The advertising inventory on XITE’s TV channels and interactive TV app, will be offered directly and programmatically through Azerion’s in-house supply-side platform, Improve Digital. “We […]

An ANGA COM panel gathered senior representatives from the main SVoDs and in-country broadcasters to debate new growth in TV and video. Christoph Schneider, Managing Director of Prime Video Germany, pointed out that as household penetration of services was lower than in most European markets, there was plenty of potential for growth. That was as […]